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Business Reception and Negotiation

Author

YAN Guohua, LIANG Tingting, NING Xiang, XIE Li, XU Min, WU Jin, GAO Qirong, WU Jiangping, WU Yan, PENG Qing, JIANG Xiaoling, ZHOU Yiyang, PENG Yi, KUANG Chenghao, LI Liang, LI Yaqing

ISBN

978-1-917500-06-7

Pages

370

£ 79

Product Description

PRODUCT DESCRIPTION

Three distinctive strengths: First, it is arranged in both Chinese and English, integrating language acquisition with the delivery of professional knowledge. Second, it achieves a deep integration of theory and practice. Third, it demonstrates strong cultural adaptability.

Closely centered on its core theme, the textbook covers five major modules: International Business Etiquette, Cross-Cultural Communication, Fundamentals of Business Negotiation, Advanced Negotiation Skills, and Virtual Reception and Remote Negotiation, providing comprehensive coverage of the entire process of international business.

This textbook is suitable for students majoring in Business English, International Trade, and related fields, and for vocational education scenarios in countries along the Belt and Road. It can also serve as a pre-service training textbook for Chinese-foreign cross-border enterprises, offering practical guidance for professionals engaged in international business.

About the Author

Liang Tingting

Associate Professor and Program Director of the Business English program.

She has served as the chief editor of one National Planning Textbook and seven provincial-level textbooks; and led seven provincial-level research projects. She has received the First Prize in the Hunan Provincial Vocational Education Teaching Achievement Awards and won the First Prize in the National College Teachers’ Teaching Innovation Competition. She is a core member of the Provincial Business English Teaching Team, and has been honored as an “Outstanding Instructor” at the provincial level or above 10 times.

Xie Li

Professor, leads vocational education reform projects including the Provincial Business English Teaching Team, the Hunan Province Professional Teaching Resource Repository, and the Hunan Province Firs

She has received the First Prize in the Hunan Province Vocational Education Teaching Achievement Awards. The textbook she edited was recognized as an Outstanding Textbook of Hunan Province and was selected as one of the first batch of National Vocational Education Planning Textbooks for the 14th Five-Year Plan.

Wu Yan

Associate Professor and Assistant Dean, holds a Master of Education in English Teaching and Research from Hunan University.

She has led or participated in a total of 12 national, provincial, ministerial, and institutional research projects, as well as 2 key projects in Changsha City; She has published 16 papers in national and provincial journals and academic periodicals, including one in a Chinese core journal; authored two monographs; and co-authored eight textbooks.

Xu Min

Hunan Provincial Young Backbone Teacher and Associate Professor. She has published two academic monographs, edited two textbooks, translated one work, contributed to two provincial standards, and publ

She has published two academic monographs, edited two textbooks, translated one work, contributed to two provincial standards, and published over 20 papers, including one in a core journal. She holds 1 authorized national invention patent and 2 software copyrights, and has led 8 research projects, including provincial-level educational reform initiatives and projects commissioned by the Hunan Provincial Social Evaluation Committee.

Gao Qirong

Associate Professor, Master’s degree holder, Ministry of Education Visiting Scholar for Central and Western Regions, and Council Member of the Expert Working Committee on International Business and Language Services in Hunan Province.

She has published one academic monograph, served as chief editor or co-author of five textbooks, and published 15 academic papers. She has received 19 teaching competition awards from the competent authorities of the Ministry of Education and has guided students to win 16 awards in national and provincial-level competitions.

Wu Jin

Lecturer and Ph.D. candidate. She holds certificates in BEC Advanced, Shanghai Intermediate Interpreting, and TKT.

She has led 2 research projects at the provincial level or above, won 9 awards in English teaching competitions at the provincial level or above.

Wu Jiangping

Lecturer. She has published one academic monograph and five research papers at the provincial level or above.

Over the past five years, she has led or participated in one university-level research project and two provincial-level research projects. She has received one provincial-level award in a micro-lecture teaching competition.

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